About this policy
Paragon Aesthetics is committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible way. This policy outlines how we aim to achieve this and includes the information collected when:
• you use our website (www.paragonaesthetics.co.uk).
• you make a booking via our practitioners or coordinator
• you make enquiries on our website.
Definition of Personal Data
Personal Data means any data that relates to an identifiable person who can be directly/indirectly identified from that data. In this case, it means personal data that you give to us via our site.
By providing your personal data, you agree that we can use your personal data in accordance with this policy.
Ensure you understand this policy in its entirety and take your time to read it.
Who are we?
Paragon Aesthetics is a facial aesthetics company based in Newcastle, South Shields and Sunderland .
How do we collect information from you?
We collect information from you:
• when you make a booking.
• when you visit a one of our practitioners for either a consultation or treatment appointment
• make an enquiry.
• when you sign up to marketing emails.
What type of information is collected from you?
You may be asked to submit personal information about yourself when you make a enquiry via the website, Facebook page or Instagram account. We will collect this information so we can fulfill your enquiry request and you may attend an appointment with one of our practitioners. When you make a booking:
Paragon Aesthetics collects information such as:
• e-mail address (used for booking confirmation)
• home address
• telephone number
• date of birth
When you attend a consultation or treatment appointment
• marketing responses (where applicable)
• photographs or videos of the relevant treatment area
How is your information used?
Our use of your personal data will always have a lawful basis, either because it is necessary to complete a booking, because you have consented to our use of your personal data (e.g. by consenting to be contacted by your practitioner following treatment), or because it is in our legitimate interests.
We require the information outlined in the previous section to understand your needs and provide you with a better service, and in particular for the following reasons:
• Internal record keeping.
• Send you service emails/texts (booking confirmation and post treatment before and after photos).
• Improve our products and services.
• Send marketing communications if you have opted in to receive them.
• We may use the information to customise the website according to your interests.
Who has access to your information?
We will not sell, distribute, or lease your personal information to third parties. Any personal information we request from you will be safeguarded under current legislation.
We will only share your information with companies if necessary to deliver services on our behalf. For example service providers, dental practices where your consultation or treatment appointment may take place, third-party payment processors (SAGE/paypal), and other third parties to provide our Sites and fulfil your requests, and as otherwise consented to by you or as permitted by applicable law.
How and where do we store data?
We may analyse your personal information to create a profile of your interests and preferences so that we can contact you with information relevant to you. We may make use of additional information about you when it is available from external sources to help us do this effectively.
We will not contact you for marketing purposes by email, phone or text message unless you have given your prior consent. We will not pass your details to any third parties for marketing purposes unless you have expressly permitted us to. Furthermore, you can change your marketing preferences at any time by contacting us by email at firstname.lastname@example.org
You have a right to request a copy of the personal information that Paragon Aesthetics holds about you and have any inaccuracies corrected. Any such requests should be made to this email address: email@example.com
You have the right to withdraw your consent to us using your personal data at any time, and to request that we delete it. We do not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected.
Data security is very important to us, and to protect your data we have taken suitable measures to safeguard and secure data collected via our coordinator and practitioners.
Changes to this statement